Om Nom.

January 17, 2017

Hi there.

Happy 2017 – You may have wondered where I disappeared to.

I’ll try and be quick. Over the past year, I’ve been doing a masters programme – it’s called the UCD Marketing Development Programme (or MDP), and operates commercially as a marketing agency. While working there, I got to meet a lot of like-minded people, do some cool things for some very cool companies, and get a proper feel for the world of marketing.

The programme has two start dates, one commencing in both September and February. I entered the course with 15 others last February (we’re called “Febs”), and it feels surreal to be finished already. The experience I had there was a lucky one: I had the opportunity to develop and implement brand identities, market entry strategies, and communications strategies for both start-ups and established brands. The cool (and at times, scary) thing about the programme is that the work you do has a real impact, upon real business. The year was very challenging, and very fast-paced; but most of all, it was very rewarding. And in order for me to really apply myself to it effectively, I gave it everything I could – which explains my extended absence from everything here until I finished my time there.

But now I’m back. I’m excited for the new opportunities 2017 will bring, and I’m even more excited to show you what is next for Tom Sauce.

Over the past 11 months, while I haven’t been posting content here, I’ve continued to freelance the fundamental skills involved in creating content for other brands or partnerships. The Heineken Kinsale Sevens are a typical example of this sort of thing year over year, and this month I’ve been working with the cool folks at creative agency Boys & Girls for some outside the box stuff. All of that is a lot different to how I initially started Tom Sauce – in the beginning, it basically functioned as a blog, more as a way of me chronicling various aspects of my life that I thought would be of interest to share with others. As it developed, everything naturally became more intertwined with social media, due to the evolving ways people interact with and consume content – and it’s important to keep up with those changes. YouTube became a more convenient host of my videos. And to my surprise, a business side of Tom Sauce emerged very quickly – and I loved learning a tremendous amount from that.

So, going forward here, there’ll be a couple of key things happening.

I love food. In fact, it’s all I eat. You’ll probably have noticed just how much I love food if you follow my Instagram, or Snapchat (tomasmccabe)…

I’m going to expand the food and lifestyle elements of Tom Sauce, with more rich media and video being posted – it’s still going to be the Tom Sauce you’ve known, but structured better so that it is easier to find and share specific videos and content. More importantly, this content is going to have more of a local slant, because it would be a crime not to share some of the incredible food and cultural gems that I’ve come across here.

In particular, there’ll be a focus on the food of Dublin. After all, I live here. This concept may sound very simple or plain in principle, but mother of god I cannot emphasise how excited I am to show you this project as it comes together.

Which brings me to my last point; how and when I show you content going forward. Tom Sauce is represented by this website, Instagram, Facebook, YouTube, and Snapchat. In the past, I gave top priority to this website, but things are changing slightly going forward:

Instagram and Snapchat will be the new local haunt – it’s where I’ll be posting daily, and sharing longer videos when they drop on YouTube. Instagram has always been my favourite social network, and will be my primary port of call going forward.

The YouTube channel will become the primary site for viewing videos – these videos will be posted to this website as part of a blog post if there is accompanying text to go with it, like a city guide post, or detailed food post for instance.

The Facebook page will be used to post new videos (just like YouTube), and also to share items of interest from other sources – like local events, or incredible food.

And as for this website here; this is going to be rejigged a bit. The blog section will remain – like the rite-of-passage travel guides that are still used by college students (or those who can still live like students!), along with festival and event posts. They will be staying put, and added to and altered in the future where necessary. But there’ll be a key change here; a portfolio of past work that I’ve done will be available for those seeking to view commercial photography and videography work that I’ve done in the past.

That’s as much as I can give you for now. In the meantime, if you’re interested, take a look at how the year in the MDP looked for me below. This is how I presented it to the group before our course ended – injokes included. If by any chance you’re here because you’re interested in doing the course, I’d wholeheartedly recommend it. Enjoy.




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I might be a while - but I promise I won't be coming back empty handed.   T